![]() One of the most essential steps to any search campaign is keyword research. This plugin will score your draft as you write so you can be sure that you wrote the best possible content to target your keywords.Īnother tip: If you don’t want to install the plugin, you can use the Quick Checker tool within the SEO Content Template, which will work the same way. Tip: to grade how well your page aligns with an SEO Content Template, install the SEO Writing Assistant plugin for Chrome or Wordpress. You’ll receive a template telling you how long your content should be, what related keywords you should include, and even what tone of voice to shoot for. When configuring the SEO Content Template, simply enter the target keyword or keywords and make sure you choose the target location as well. SEO Content TemplateĪfter you’ve gotten recommendations for your content, you can use SEO Content Template to generate a template for the new content to add to your site. If you’re looking for quick wins for a local site, this tool will give you the ideas to get started. Recommendations in this tool can range from easy on-page SEO adjustments to suggestions for keywords to include in your content and also websites to build backlinks from. Once the campaign is configured, Semrush will use the local competitors in that specific area to generate our recommendations. If you have other target keywords that your site doesn’t rank for yet, be sure to add those with the manual option. The best way to get immediate ideas will be importing from Google Search Console since that would represent the actual terms people are searching for. Options for importing include auto import (based on Semrush data & your Position Tracking campaign if you have one set up), Manual, from file, from Google Search Console, and from Semrush Organic Research. To use this tool for a local advantage, select your local targeting in the configuration window.Īfter choosing the location, you have to enter the target keywords you want to improve your pages for. On Page SEO Checker is a Project tool that gives you SEO ideas to improve the landing pages of your site for your target keywords. In addition to making a quick export from Position Tracking, you can dive deeper in My Reports to fully customize your reporting with Semrush. The rest of the reports, except Tags and Cannibalization, can be exported only in Excel, Google Sheets, CSV, or CSV semicolon. From the tabs Landscape, Overview, Competitors Discovery, or Devices & Locations you can select the "PDF" button at the top right of the page to create a PDF export. ![]() ReportingĪs you complete your campaign, you can export the Position Tracking reports. Take these keywords and referring domains as points of focus in your SEO campaign to catch up with the local competition. These tools will allow you to see the full spread of keywords and backlinks that these competing domains share as well as the keywords and links your competition has that your website does not. Tip: After discovering your local competitors, you can compare them in the Keyword Gap and Backlink Gap tools. This tab gives you a list of the websites that compete the most at the top of Google for your target keywords in the specific location that the tool is configured to. ![]() Once the tool is set up you can navigate to the Competitors Discovery tab find out who exactly is competing with your site the most in your target location. Once you know your target keywords, you can set up this tool in only a few minutes (or a walkthrough of this process, read Configuring Position Tracking). ![]() Ability to find keywords that show SERP Features like local-pack results, reviews, Featured Snippets and more.Desktop, tablet, and mobile device tracking. ![]() Targeting down to the city and zip-code level.Some of the top reasons this tool is essential for local SEO campaigns are: Perhaps the most crucial tool to use in a local SEO campaign, Position Tracking will be able to track your site’s daily rankings for all of your target keywords in any location across the world. Wondering what tools on Semrush can be used to gain more local online visibility? This article will help you set up Semrush Projects for local businesses and collect research to supercharge your campaigns via local SEO, content marketing, and even PPC. ![]()
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